The Estee Lauder Companies Product Marketing Specialist in Irvine, California
IT’S HAPPENING! ARE YOU READY TO BRING IT?
We are growing and adding this excitiing new position to support our Product Marketing team! In the Product Marketing Specialist role you will provide support to Product Marketing with assistance in the development and implementation of the product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.
This position is based in the Too Faced HQ in Irvine, California.
THIS IS HOW YOU WORK IT:
Innovate products and concepts that create new business opportunities:
Assist in building innovative product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
Conduct research to build business case for Product Development and Concept Ideation briefs
Assist team with 18-month detailed calendar through product marketing and promotional programs, with focus on fast-growing categories and subcategories, hero products, and brand-building channels
Product strategy that drives business and reinforces brand equity:
Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy
Analyze data from key consumer insight findings, social listening and other research materials
Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
Support management in quarterly report preparation
Conduct ad hoc business analysis requests as needed
Contribute to recommendations to seize market based on analysis
Leverage key insights gleaned from a refined analytics practice to inform decisions:
- Utilize analytics throughout function to accomplish strategic goals
THIS IS WHAT YOU’RE MADE OF:
3+ years of marketing/product marketing experience required
Bachelor’s degree required
Excellent communication skills with exceptional interpersonal skills
Self-motivated, committed, tenacious and goal-oriented
Energetic and passionate with an entrepreneurial, flexible spirit
Team player with a positive, professional and enthusiastic “can-do” attitude
Ability to multi-task, prioritize and drive timelines
Strong analytical skills
Ability to travel
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Brand: Too Faced